In 2019, the number of tobacco incidents in the average youth-rated movie with tobacco (34 incidents) was 30% lower than in 2018 (48 incidents).The percentage of PG-13 movies with tobacco incidents increased from 38% in 2018 to 43% in 2019, substantially above the historical low of 35% in 2016.Five major movie companies that belong to MPA have published individual policies addressing tobacco depictions in their movies.However, almost 9 of every 10 (87%) youth-rated, top-grossing movies with smoking do not carry an MPA “smoking label.” 5
The Motion Picture Association (MPA), the studios’ organization that assigns ratings, provides a “smoking label” along with the regular rating for some movies that contain smoking. The percentage of youth-rated movies (G, PG, PG-13) that were smokefree increased from 35% to 65% however, in youth-rated movies that showed any smoking, the average number of tobacco incidents per movie was 63% higher in 2019. 6 of every 10 PG-13 movies (56%) showed smoking or other tobacco use. 4 out of every 10 top-grossing movies (44%) of top-grossing movies in the United States were rated PG-13. NC-17 (Adults Only): No one 17 years or under admitted R (Restricted): Under 17 years requires accompanying parent or adult guardian PG-13 (Parents Strongly Cautioned): Some material may be inappropriate for children under 13 years 
PG (Parental Guidance Suggested): Some material may not be suitable for children
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